Every so often a job site hands us the perfect setting for a piece of content, and that was exactly the case on a recent shoot at a yacht club property in the Greater Toronto Area. Our crew was on location with our client Doctor Demo, capturing footage of a crew removing old railing panels and prepping a covered porch for renovation. What looked like a fairly routine demolition day to the trades on site was, from our perspective at Makacek Media, a full afternoon of content strategy in action.