Google & Meta Ads Management in Toronto
Makacek Media manages Google Ads, Google Local Services Ads and Meta ads (Instagram and Facebook) for trades, builders and renovation companies across the GTA. Plans start at $500/month plus ad spend, you own every ad account, and every ad uses footage we shot on your job sites.
- $500/mo
- Per platform, flat fee. Not a % of spend.
- 100% yours
- Ad accounts, pixel data and history.
- Real footage
- Your crew and your projects. No stock.
- 3 months
- Then month to month.
Most ads look like everyone else's
Homeowners scroll past stock photos of smiling workers in clean hard hats. They've seen them a thousand times. What makes them stop is a real kitchen gutted to the studs, a real foundation pour, a real crew they could hire next week.
The second problem is tracking. Plenty of contractors pay for ads with no idea which calls they produced. If you can't see your cost per lead, you can't tell whether the ads are working.
We shoot the creative
We're a construction content studio first. Your ads are cut from footage of your own job sites, sized for every placement.
We track every lead
Calls, forms and messages are tracked back to the campaign that produced them before we spend a dollar of your budget.
You own everything
Campaigns run in your accounts, on your card. Leave any time after the first 3 months and keep it all.
We speak GTA trades
We work with builders, renovators, electricians, landscapers and designers from Oakville to Markham, so we know which areas and jobs pay off.
Ads management pricing
Launch pricing for our first clients. Flat monthly fees in CAD, plus HST. Ad spend is paid directly to Google and Meta, so you always see exactly what the platforms charged.
Meta Ads
$500/month
Instagram and Facebook campaigns that show your work to homeowners in your service area.
- Campaign strategy and GTA audience targeting
- Ads cut from your job site footage
- Lead forms or landing page setup
- Meta Pixel and Conversions API tracking
- Weekly optimization
- Monthly cost per lead report
Google + Meta
$850/month
Catch homeowners who are searching, then stay in front of them on Instagram until they call.
- Everything in both plans
- Retargeting across Google and Meta
- One combined monthly report
- Monthly strategy call
- Budget split recommendations
Google Ads
$500/month
Search and Local Services Ads for homeowners who are ready to hire right now.
- Search campaigns and keyword research
- Local Services Ads setup and verification
- Negative keywords to cut wasted spend
- Call and form conversion tracking
- Weekly optimization
- Monthly cost per lead report
$500 setup. Waived with a 3-month commitment.
$1,000/month minimum ad spend per platform.
Up to $2,000/month ad spend per platform. Larger budgets quoted separately.
Month to month after 3 months, 30 days notice.
Already on a social plan? Elite Authority clients already get boosts on their best posts. Any current social media or content creation client gets the setup fee waived.
Makacek Media vs. a typical ad agency
| Typical ad agency | Makacek Media | |
|---|---|---|
| Ad creative | Stock photos, or whatever you send them | Footage we shoot on your job sites |
| Fee model | Often 10% to 30% of ad spend | Flat monthly fee |
| New ad designs | Often billed per ad | Included |
| Account ownership | Sometimes held by the agency | Always yours |
| Commitment | 3 to 12 months is common | 3 months, then month to month |
| Focus | Any industry | GTA trades, builders and home services |
From audit to booked jobs
Audit
We review your current accounts, website and service area, and flag wasted spend.
Tracking
We install call, form and pixel tracking so every lead ties back to a campaign.
Creative
We cut ads from your footage, or book a content day to get fresh material.
Launch
Campaigns go live inside your own Google and Meta accounts.
Optimize
We make weekly adjustments and send a monthly report on cost per lead.
Built for GTA trades and home services
- General contractors
- Renovation companies
- Custom home builders
- Electricians
- Landscapers
- Demolition and excavation
- Kitchen and bath
- Interior designers
- Realtors
Service area: Toronto, Etobicoke, Mississauga, Oakville, Burlington, Brampton, Vaughan, Markham and Richmond Hill, plus the rest of the Greater Toronto Area. Our studio is in Etobicoke.
Google and Meta ads questions
How much does Google Ads or Meta Ads management cost in Toronto?
At Makacek Media, managing one platform (Google Ads or Meta Ads) costs $500/month, and managing both costs $850/month, in CAD plus HST. That's our current launch pricing and covers up to $2,000/month in ad spend per platform. Setup is $500, waived with a 3-month commitment. Across Toronto, published management fees run from about $450 to $3,000/month.
Is ad spend included in the management fee?
No. You pay Google and Meta directly for ad spend, on your own credit card, in your own ad accounts. Our fee only covers strategy, setup, creative, optimization and reporting. That way you always see exactly what the platforms charged.
What is the minimum ad budget?
We require at least $1,000/month in ad spend per platform. Below that, campaigns don't collect enough data to optimize, and you end up paying management fees on results that are mostly luck.
Should a contractor use Google Ads or Meta Ads?
Google Ads reaches homeowners who are already searching, like "basement renovation Etobicoke", so it usually brings calls fastest. Meta Ads (Instagram and Facebook) puts your finished projects in front of homeowners in your service area before they search. Most trades start with Google and add Meta once they have strong video content.
What are Google Local Services Ads?
Local Services Ads sit at the very top of Google results with a Google verification badge. You pay per lead instead of per click. They're available for many home service trades in Toronto, and Google requires licence and background checks. We handle the setup, verification and disputing invalid leads.
Do I own my ad accounts?
Yes. Every campaign runs inside ad accounts you own, and we're added as partners. If you ever leave, your campaigns, audiences, pixel data and history stay with you.
Who makes the ads?
We do. Our crew shoots on your job sites, so your ads show your real crew, your real projects and real before-and-afters. If you already have footage, we cut ads from it. If you don't, we can add a content day.
How fast will I see leads?
Google Search and Local Services Ads can start bringing calls within the first week or two after launch. Meta campaigns usually need two to four weeks to get through the learning phase. Plan on 60 to 90 days to reach a stable cost per lead.
Is there a contract?
The first 3 months are a commitment, which also waives the $500 setup fee. After that it's month to month, and you can cancel with 30 days notice.
I'm already on a Makacek Media social media plan. Is this included?
Elite Authority social media clients already get boosts on their best organic posts. This page is for full lead generation campaigns, which are billed separately. Any current social media or content client gets the $500 setup fee waived.
Find out what your leads should cost
Send us your current ad accounts, or tell us you're starting from zero. We'll show you where the budget should go and what a realistic cost per lead looks like for your trade in the GTA.
Makacek Media · 15 Legion Rd, Etobicoke, ON M8V 0A1 · Pricing updated September 2026